Straight Shooters

Welcome to Straight Shooters! Each week, arabianEye will be releasing a short video with 10 creative directors answering the same question on the advertising industry in the Gulf.

arabianEye produced “Straight Shooters” to build a sense of community amongst Dubai’s creative agencies by highlighting issues that affect the advertising industry and those who work with visual media. It’s a fun way to bring people together, open a debate, and address these challenges. They only have 30 seconds to answer…

This week’s topic: “How would more inter-agency discussions develop creativity in the UAE?”

This week’s topic: “What differentiates the creative environment in the UAE from others around the region?”

This week’s topic: “Who is the UAE consumer? Can you profile him or her?”

This week’s topic: “How do you continue growing in an environment where ‘pushing the envelope’ is a highly risky endeavor?”

This week’s topic: “Which areas of advertising in the UAE do we need to improve?”

This week’s topic: “There has been a trend in the region where we have seen “Copy Cat” ads, why do you think this happens?”

This week’s topic: “How do you appeal to the majority of the population in one ad?”

This week’s topic: “In which direction do you feel local advertising is heading?”

This week’s topic: “What are the trends shaping advertising in the Middle East?”

This week’s topic: “Is western advertising shaping the creative development of advertising in the Middle East?”

This week’s topic: “How does an aspiring creative in the UAE balance the need for creativity with appeasing client interests?”

This week’s topic: “What is the best campaign you have done recently and why?”

This week’s topic: “Why have we seen so many ‘scam’ ads in the past UAE advertising awards?”

Out takes… !

This week’s topic: “What’s the most irritating visual cliche in Dubai advertising?”